Selling Your Property
Strategic marketing and skilled negotiation to achieve the best outcome for your sale.
TL;DR
Whether you are selling your HDB to fund a private property upgrade or moving from one condo to a bigger one for your growing family, a successful sale is the foundation of your next chapter. I manage every step — from accurate valuation and strategic pricing to professional marketing and skilled negotiation — so you maximise your sale proceeds and transition smoothly into your new home.
The Selling Process
A proven five-step approach to selling your property at the best possible price.
Property Valuation & Market Analysis
I conduct a thorough comparative market analysis (CMA) to determine your property's optimal listing price. This includes reviewing recent transactions, current listings, and market conditions in your specific development and district.
Property Preparation & Marketing
First impressions matter. I advise on staging and presentation, arrange professional photography, create compelling listing descriptions, and deploy a multi-channel marketing strategy across property portals, social media, my client network, and co-broker channels.
Viewings & Buyer Qualification
I manage all viewing requests, conduct accompanied viewings, and qualify potential buyers to ensure they have the financial capacity to complete the purchase. This protects your time and reduces the risk of failed transactions.
Negotiation & Offer Management
When offers come in, I present them with full context and my professional recommendation. I negotiate firmly but fairly on your behalf, leveraging market data and buyer motivations to achieve the strongest possible terms.
Legal Completion & Handover
Once terms are agreed, I coordinate with both parties' lawyers to ensure a smooth transaction. I track all deadlines, manage the timeline, and facilitate key handover so the process concludes without any last-minute complications.
Wondering What Your Property Is Worth?
Get a complimentary market valuation based on recent comparable transactions.
Frequently Asked Questions
Common questions about selling private property in Singapore.
How do you determine the right asking price?
I analyse recent comparable transactions in your development and surrounding area, assess current market conditions, factor in unique features of your unit (floor level, facing, renovations), and review competing listings. This data-driven approach ensures your asking price is competitive yet optimised for the best outcome.
How long does it take to sell a property?
Market conditions vary, but a well-priced property in a desirable location typically receives offers within 4 to 8 weeks. From OTP exercise to legal completion, the process takes approximately 10 to 12 weeks. I work to minimise time on market through strategic pricing and proactive marketing.
What are the costs involved in selling?
Key costs include agent commission, legal fees for conveyancing, and Seller's Stamp Duty (SSD) if you are selling within the holding period (3 years for properties purchased before July 2025, or 4 years for properties purchased from July 2025 onwards). There may also be costs for early mortgage redemption if you have an outstanding loan. I provide a detailed cost breakdown before you commit to selling.
Do I need to be present for viewings?
Not necessarily. Many sellers prefer to hand over the keys and let me conduct viewings on their behalf. This is often more effective as buyers feel more comfortable exploring the space without the owner present. I always provide feedback after every viewing.
Can I sell and buy at the same time?
Yes, this is common. I help coordinate the timelines for both transactions to minimise inconvenience and financial overlap. The key is structuring the completion dates so you do not end up paying double mortgage or ABSD unnecessarily. This is where having an experienced agent makes a significant difference.
Thinking of Selling Your Property?
Get a complimentary market valuation and discover what your property is worth in today's market.